White Lodging Professional Selling Lab
Launched in fall 2018, PNW’s high-tech sales lab lets students role-play sales scenarios to develop confidence and hands-on skills in the Sales minor program.
Part of the Purdue University Northwest College of Business
The sales lab includes a flexible central classroom and six practice suites. Each role-play suite is equipped with video recording technology for use in sales encounter role playing, practice job interviews and classroom instruction.
Staff
![](https://www.pnw.edu/professional-selling-lab/wp-content/uploads/sites/98/2023/11/Hanson-Matt.jpg)
Executive Director for Graduate and External Programs
(213) 302-6075
Hammond, Anderson Building 382
![Claudia C. Mich](https://www.pnw.edu/professional-selling-lab/wp-content/uploads/sites/98/2020/08/mich-c-235x235.jpg)
Associate Dean of Internal Operations
(219) 989-2776
Hammond, Anderson Building 358
![Claudia C. Mich](https://www.pnw.edu/professional-selling-lab/wp-content/uploads/sites/98/2021/02/mich-sl.jpg)
Spotlight on the Director
PNW professor Claudia Mich has dedicated her career to providing students with the necessary skills to succeed in the business world.