Ceren Ekebas-Turedi, Ph.D.

Associate Professor of Marketing

Introduction

Ceren Ekebas-Turedi is an Associate Professor of Marketing in the department of Managerial Studies (College of Business). Her research interests are positioned broadly within the intersection of consumer psychology and behavior, and marketing strategy. She particularly focuses on three different research streams: consumer emotions, social marketing, and branding, and consumer decision-making. She teaches Consumer Behavior and Marketing Research courses at the undergraduate and graduate levels.

Select Publications

• Pinar, Musa, Ceren Ekebas-Turedi and Cigdem Basfirinci (2021) “Gender-Based Drink Stereotypes and Consumption Intentions: A Study with the U.S. Millennials”, Journal of Marketing Development and Competitiveness, 15 (4).
• Ilgim Dara Benoit, Elizabeth Miller, Elika Kordrostami and Ceren Ekebas-Turedi (2021), “Improving the Effectiveness of Anti-texting and Driving PSAs: The effect of ad elements on attitude change” Journal of Social Marketing, 11(2), 167-186.
• Ekebas-Turedi, Ceren, Elika Kordrostami, Ilgim Dara Benoit (2021), “The Impact of Message Framing and Perceived Consumer Effectiveness on green ads” Journal of Consumer Marketing, 38 (4), 386-396.
• Jonathan Ochoa, Claudia C. Mich, Ceren Ekebas-Turedi and Matthew Shell (2020, in-press Spring 2020 issue), “The Epic Battle of Protein Beverages” Case Research Journal, 38 (1), 40-56.
• Ekebas-Turedi, Ceren, Gokhan Karaatli and Serdar Turedi (2020),“The Effect of Fan-Based Brand Associations on Behavioral Intentions in a Sport League” Marketing Management Journal, 30 (1), 17-37. (All authors contributed equally).
  • Best Paper Award (Marketing Management Association Conference).