Marketing and Communications
From managing the PNW brand—Power Onward!—to offering marketing strategy and services, we help you reach your target audience while consistently communicating our shared PNW Pride.
That's Powering Onward
We’re all brand ambassadors for Purdue University Northwest. Branding is about much more than the proper use of logos or colors. It’s about offering a cohesive presence and tone to represent PNW: Power Onward.
Points of Pride
As a premier metropolitan university, Purdue Northwest pushes beyond the boundaries of innovation to drive engagement and make an impact in Northwest Indiana and the world at large.
A First Scholars, Hispanic-Serving Institution and doctoral-granting institution, Purdue University Northwest is a premier metropolitan university dedicated to empowering transformational change in our students and our community.
With new Esports Arenas and over 80 student organizations, there is never a dull moment on campus!
With over 15 research centers and institutes students, faculty and staff can collaborate and deepen their understanding of the world around them.
PNW is an Innovation and Economic Prosperity University, an acknowledgment for public research universities with strong evidence of collaboration with public and private sector partners to support economic development, innovation, community development and other areas.
The additions of the Nils K. Nelson Bioscience Innovation Building, the PNW Design Studio, and the Dave Roberts Center for Innovation and Design provide students, faculty and staff with opportunities to work in fully updated, modern facilities.
The Nils K. Nelson Bioscience Innovation Building provides ample space for hanging out between classes, studying and group projects!
The PNW Design Studio, has a wide variety of equipment for engineering students to use in their projects.
Events like our Hispanic Heritage Festival allow students to learn about and celebrate the diversity and richness that other cultures and communities can offer.
Our bell tower is a Hammond Campus landmark that stands between Lawshe Hall, the Student Union Library Building and Nils K. Nelson Bioscience Innovation Building.
Our scenic Westville Campus is filled with welcoming places to study, eat, exercise, spend time with friends or just relax.
How We Can Help
Strategy and Guidance
See how our team can offer strategy and guidance in areas including advertising, social media, website updates, media relations and more.
Templates and Toolkits
From PowerPoint templates to official name badges, access the materials you need to show your PNW Pride in a professional setting.
Submit a Request
We’re here to help! Complete a digital request form and we’ll get the right people involved with your project.
Marketing and Communications Awards
2024 Communicator Awards
- Award of Distinction: “Revamping the Paying for College” Pathway
The Communicator Awards is dedicated to recognizing excellence, effectiveness, and innovation across all areas of communication. We are the leading international awards program honoring talent in this highly competitive field. The Communicator Awards is sanctioned and reviewed by the Academy of Interactive & Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.
2024 Educational Advertising Awards (EduAdAwards)
- Gold Award in the category of miscellaneous collateral, special promotions for the 2023-24 Student Admit Packet
- Gold Award in the category of Special Promotions Campaign for the revamp of the “Paying for College” Pathway on our website and in print materials
- Bronze Award in the category of Website Refresh for: Program Page SEO Project Successfully Boosts Rankings and Traffic
- Merit Award for our Student Viewbook
This year’s EduAdAwards had more than 2,000 entries from over 1,000 colleges representing all 50 states and numerous foreign countries, so it is especially noteworthy for a staff our size to be recognized among such expansive company. You can view the full list of awards here.
2023 Collegiate Advertising Awards
- Gold Award for the Student Viewbook, March 2024
- Silver Award for the 2023-24 Student Admit Packet, March 2024
The Collegiate Advertising Awards is an elite national program honoring excellence in advertising, marketing and promotion of higher ed products and services. You can view the winners here.
2023 Education Digital Marketing Awards
- Silver Award: Digital Video Ad, Powering Onward Video, November 2023
- Silver Award: Total Digital Marketing Program, Power Onward PNW Digital Marketing Campaign, November 2023
2022 Collegiate Advertising Awards
- “Gold” for Power Onward Recruitment Marketing Campaign, March 2023
- Silver Award for the 2022-23 Student Admit Packet, March 2023
The Collegiate Advertising Awards honors outstanding excellence in all forms of advertising, marketing and promotion specific to higher education products and services. Award listed at http://www.collegiateadawards.com/winners/
Davey Awards
- Silver Award, Integrated Marketing Campaign category.
The Davey Awards are sanctioned by the Academy of Interactive and Visual Arts to honor outstanding media creative. Entries are scored on a ten-point scale by the judges, and Silver Winners generally receive a score of 7.0 or above.
Educational Digital Marketing Award
- Gold, Digital Advertising Campaign Category
The Educational Digital Marketing Awards recognize colleges, universities and secondary educational institutions with the best creativity, marketing execution, message impact, technology application and innovation content.
PNW News Highlights
PNW’s College of Nursing adds newborn-focused simulation equipment
The College of Nursing at Purdue University Northwest (PNW) is adding to its state-of-the-art health simulation labs with new specialty equipment focused on pregnancy, childbirth and newborn health care.
Purdue University Northwest announced following a national search that José R. Sánchez will join the university as dean of the College of Engineering and Sciences, effective May 1, 2025.
HTM faculty member Pitparnee Stompor earns 2025 Purdue Focus Award
Pitparnee Stompor, clinical professor of Hospitality and Tourism Management, was selected to receive Purdue University’s 2025 Focus Award.
PNW Event Highlights
Mar 24
2025 “Best of the Region” Voting DeadlineThe Times of Northwest Indiana has opened the polls to vote in the 2025 Best of the Region contest. Please take the time to vote for PNW!
Apr 03
PNW Alumni Hall of Fame InductionJoin us for the 2025 PNW Alumni Hall of Fame Induction. Honorees will be recognized on Thursday, April 3, 2025 in Alumni Hall on the PNW Hammond campus.
Apr 03
PNW TodayPNW Today brings the latest news, insights, happenings and interesting conversations from the PNW Community.
Apr 10
PNW Athletics TodayListen to Rick Costello, director of Athletics, and coach and student-athlete guests as they dive into the latest in PNW Pride Athletics!