Marketing and Communications
From managing the PNW brand—Power Onward!—to offering marketing strategy and services, we help you reach your target audience while consistently communicating our shared PNW Pride.
That's Powering Onward
We’re all brand ambassadors for Purdue University Northwest. Branding is about much more than the proper use of logos or colors. It’s about offering a cohesive presence and tone to represent PNW: Power Onward.
Points of Pride
As a premier metropolitan university, Purdue Northwest pushes beyond the boundaries of innovation to drive engagement and make an impact in Northwest Indiana and the world at large.
A First Scholars, Hispanic-Serving Institution and doctoral-granting institution, Purdue University Northwest is a premier metropolitan university dedicated to empowering transformational change in our students and our community.
With new Esports Arenas and over 80 student organizations, there is never a dull moment on campus!
With over 15 research centers and institutes students, faculty and staff can collaborate and deepen their understanding of the world around them.
PNW is an Innovation and Economic Prosperity University, an acknowledgment for public research universities with strong evidence of collaboration with public and private sector partners to support economic development, innovation, community development and other areas.
The additions of the Nils K. Nelson Bioscience Innovation Building, the PNW Design Studio, and the Dave Roberts Center for Innovation and Design provide students, faculty and staff with opportunities to work in fully updated, modern facilities.
The Nils K. Nelson Bioscience Innovation Building provides ample space for hanging out between classes, studying and group projects!
The PNW Design Studio, has a wide variety of equipment for engineering students to use in their projects.
Events like our Hispanic Heritage Festival allow students to learn about and celebrate the diversity and richness that other cultures and communities can offer.
Our bell tower is a Hammond Campus landmark that stands between Lawshe Hall, the Student Union Library Building and Nils K. Nelson Bioscience Innovation Building.
Our scenic Westville Campus is filled with welcoming places to study, eat, exercise, spend time with friends or just relax.
How We Can Help
Strategy and Guidance
See how our team can offer strategy and guidance in areas including advertising, social media, website updates, media relations and more.
Templates and Toolkits
From PowerPoint templates to official name badges, access the materials you need to show your PNW Pride in a professional setting.
Submit a Request
We’re here to help! Complete a digital request form and we’ll get the right people involved with your project.
Marketing and Communications Awards
2024 Communicator Awards
- Award of Distinction: “Revamping the Paying for College” Pathway
The Communicator Awards is dedicated to recognizing excellence, effectiveness, and innovation across all areas of communication. We are the leading international awards program honoring talent in this highly competitive field. The Communicator Awards is sanctioned and reviewed by the Academy of Interactive & Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.
2024 Educational Advertising Awards (EduAdAwards)
- Gold Award in the category of miscellaneous collateral, special promotions for the 2023-24 Student Admit Packet
- Gold Award in the category of Special Promotions Campaign for the revamp of the “Paying for College” Pathway on our website and in print materials
- Bronze Award in the category of Website Refresh for: Program Page SEO Project Successfully Boosts Rankings and Traffic
- Merit Award for our Student Viewbook
This year’s EduAdAwards had more than 2,000 entries from over 1,000 colleges representing all 50 states and numerous foreign countries, so it is especially noteworthy for a staff our size to be recognized among such expansive company. You can view the full list of awards here.
2023 Collegiate Advertising Awards
- Gold Award for the Student Viewbook, March 2024
- Silver Award for the 2023-24 Student Admit Packet, March 2024
The Collegiate Advertising Awards is an elite national program honoring excellence in advertising, marketing and promotion of higher ed products and services. You can view the winners here.
2023 Education Digital Marketing Awards
- Silver Award: Digital Video Ad, Powering Onward Video, November 2023
- Silver Award: Total Digital Marketing Program, Power Onward PNW Digital Marketing Campaign, November 2023
2022 Collegiate Advertising Awards
- “Gold” for Power Onward Recruitment Marketing Campaign, March 2023
- Silver Award for the 2022-23 Student Admit Packet, March 2023
The Collegiate Advertising Awards honors outstanding excellence in all forms of advertising, marketing and promotion specific to higher education products and services. Award listed at http://www.collegiateadawards.com/winners/
Davey Awards
- Silver Award, Integrated Marketing Campaign category.
The Davey Awards are sanctioned by the Academy of Interactive and Visual Arts to honor outstanding media creative. Entries are scored on a ten-point scale by the judges, and Silver Winners generally receive a score of 7.0 or above.
Educational Digital Marketing Award
- Gold, Digital Advertising Campaign Category
The Educational Digital Marketing Awards recognize colleges, universities and secondary educational institutions with the best creativity, marketing execution, message impact, technology application and innovation content.
PNW News Highlights
Purdue University Northwest welcomes Alejandra Y. Castillo as Senior Fellow for Economic Development
Alejandra Y. Castillo has joined Purdue University Northwest (PNW) as Senior Fellow for Economic Development.
Purdue University Northwest Invites Public to Join 2025 MLK Day Celebrations
Purdue University Northwest invites the public to join its annual celebration of the life and legacy of the Rev. Martin Luther King Jr. through free programming on Jan. 16 and Jan. 20, 2025.
Purdue University Northwest Graduates Encouraged to Commit to Themselves and Their Dreams
Purdue University Northwest celebrated summer and fall 2024 graduates during two ceremonies held Saturday, Dec. 14. A total of 650 candidates were recognized for not only their commitment to academic excellence, but also their grit exhibited through student leadership, community service and extracurricular involvement.
PNW Event Highlights
Jan 20
Martin Luther King Jr. Community Event – Westville CampusPNW invites the Northwest Indiana community to the Westville Campus to celebrate diversity and inclusion through the life and legacy of Martin Luther King, Jr.
Jan 23
PNW TodayPNW Today brings the latest news, insights, happenings and interesting conversations from the PNW Community.
Jan 30
PNW Athletics TodayListen to Rick Costello, director of Athletics, and coach and student-athlete guests as they dive into the latest in PNW Pride Athletics!
Jan 30
The Mane EventJoin the Pride at the Mane Event, presented by Purdue Federal Credit Union! Cheer on men’s and women’s basketball while enjoying free food, giveaways and more.