Strategic Planning Process
Purdue University Northwest’s 2025-2030 Strategic Plan: Excellence Evolving was developed over many months with significant participation from students, faculty, staff, alumni and community members.
Special thanks to the Strategic Plan Steering Committee for their service and commitment.

Beginning the Process
As Chancellor Holford shared in April 2024, “Our new strategic plan, ‘Excellence Evolving,’ will guide and focus Purdue University Northwest’s journey from 2025-2030…setting forth a bold vision for the future of our institution, grounded in our core values and driven by our collective aspirations.”
Strategic Planning Timeline
May to August 2024
Discovery and Data Gathering
Analyze Our Internal and External Environments
- Strategic Planning Planning Process Announced
- Steering Committee Named
- Data Gathering and Benchmarking
September 2024
Analyze and Synthesize Data
Identify Themes Emerging from the Data
- Finish Data Gathering and Agree on a Plan for a Synthesis Meeting (Whole University)
- Synthesize the Data and Create a Report for the University
- Bring a Microcosm of the University Together to Interpret Data and Set High-Level Strategy
October to December 2024
Act on the Data
Evaluate and Select Strategic Options
- Develop High-Level Draft Strategy
- Iterate the Strategy to the Objective Level and Prioritize
January to February 2025
Build the Plan
Align Activities for Consistency
- Develop Strategic Initiatives for the Prioritized Objectives
- Initiate the Strategic Plan
Strategic Plan Announcements
Steering Committee

Co-Chair
Yu Ouyang
Associate Department Chair of English and World Languages and History, Philosophy & Political Science, and Associate Professor of Political Science

Co-Chair
Rebecca Stankowski
Associate Vice Chancellor for Academic Affairs

Tom Albano
Senior Associate Athletic Director

Yesenia Avalos
Associate Director for Student Success and Retention

Joshua Buggs
Student Government Association Representative

John Durocher
Nils K. Nelson Endowed Professor of Integrative Human Health

Timothy Griffin
Associate Director, Office of Institutional Equity

Katie Holderby
Director of Alumni Engagement

Dave Kozel
Professor of Electrical and Computer Engineering and Faculty Senate Representative

Rachel Krcmarich
Campus Planning Administrator and MaPSAC Representative

Maged Mikhail
Department Chair of Engineering Technology and Associate Professor of Mechatronics Engineering Technology

Iris Sanchez
Director of Hispanic Serving Institution Initiatives

Kwangsoo Park
Associate Dean, College of Business and Director, White Lodging School of Hospitality and Tourism Management

Jahaira Perez
Employee Relations Manager

Omar Sahmoudi
Associate Vice Chancellor of Finance and Business Services

Kathy Tobin
Professor of History and Faculty Senate Representative

Priscilla Toney
Human Resources Specialist and CCSAC Representative

Sandra Steele
Associate Vice Chancellor for Enrollment Management