Strategic Planning Process

Purdue University Northwest’s 2025-2030 Strategic Plan: Excellence Evolving was developed over many months with significant participation from students, faculty, staff, alumni and community members.

Special thanks to the Strategic Plan Steering Committee for their service and commitment.

A PNW student works on an electric bike

Beginning the Process

As Chancellor Holford shared in April 2024, “Our new strategic plan, ‘Excellence Evolving,’ will guide and focus Purdue University Northwest’s journey from 2025-2030…setting forth a bold vision for the future of our institution, grounded in our core values and driven by our collective aspirations.”

View the Initial Announcement

Strategic Planning Timeline

Strategic Planning Timeline

May to August 2024

Discovery and Data Gathering

Analyze Our Internal and External Environments

  • Strategic Planning Planning Process Announced
  • Steering Committee Named
  • Data Gathering and Benchmarking

September 2024

Analyze and Synthesize Data

Identify Themes Emerging from the Data

  • Finish Data Gathering and Agree on a Plan for a Synthesis Meeting (Whole University)
  • Synthesize the Data and Create a Report for the University
  • Bring a Microcosm of the University Together to Interpret Data and Set High-Level Strategy

October to December 2024

Act on the Data

Evaluate and Select Strategic Options

  • Develop High-Level Draft Strategy
  • Iterate the Strategy to the Objective Level and Prioritize

January to February 2025

Build the Plan

Align Activities for Consistency

  • Develop Strategic Initiatives for the Prioritized Objectives
  • Initiate the Strategic Plan

Strategic Plan Announcements

Announcing PNW’s New Strategic Plan: Excellence Evolving: 2025–2030

Chancellor Chris Holford is excited to share PNW’s new strategic plan, “Excellence Evolving: 2025-2030,” which will serve as a road map for university priorities over the next five years.

PNW chancellor Chris Holford talks with students at a conference table.

Ready to Show How We RISE

Your earnest participation and valuable input over these past several months have significantly shaped PNW’s 2025-2030 Strategic Plan, “Excellence Evolving.” From our students, faculty and staff to our alumni and community partners, I am proud of your commitment to ensuring our university is responsive to the future needs of our students and the communities we serve.

PNW students sit by a lion sculpture in front of the Nils K. Nelson Bioscience Innovation Building

Strategic Planning: PNW Values and Open Forum Sessions

See the latest Strategic Planning updates, including a finalized Mission and Vision statement, PNW values and upcoming Open Forum Sessions.

Steering Committee

Yu Ouyang

Co-Chair

Yu Ouyang

Associate Department Chair of English and World Languages and History, Philosophy & Political Science, and Associate Professor of Political Science

Rebecca Stankowski

Co-Chair

Rebecca Stankowski

Associate Vice Chancellor for Academic Affairs

Logo: PNW Purdue University Northwest on a gold background

Tom Albano

Senior Associate Athletic Director

Yesi Avalos

Yesenia Avalos

Associate Director for Student Success and Retention

Joshua Buggs

Joshua Buggs

Student Government Association Representative

John Durocher

John Durocher

Nils K. Nelson Endowed Professor of Integrative Human Health

Timothy Griffin

Timothy Griffin

Associate Director, Office of Institutional Equity

Katie Holderby

Katie Holderby

Director of Alumni Engagement

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Dave Kozel

Professor of Electrical and Computer Engineering and Faculty Senate Representative

Rachel Krcmarich

Rachel Krcmarich

Campus Planning Administrator and MaPSAC Representative

Maged Mikhail

Maged Mikhail

Department Chair of Engineering Technology and Associate Professor of Mechatronics Engineering Technology

Iris Sanchez

Iris Sanchez

Director of Hispanic Serving Institution Initiatives

Kwangsoo Park

Kwangsoo Park

Associate Dean, College of Business and Director, White Lodging School of Hospitality and Tourism Management

Jahaira Perez

Jahaira Perez

Employee Relations Manager

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Omar Sahmoudi

Associate Vice Chancellor of Finance and Business Services

Kathy Tobin

Kathy Tobin

Professor of History and Faculty Senate Representative

Priscilla Toney

Priscilla Toney

Human Resources Specialist and CCSAC Representative

Sandra Steele

Sandra Steele

Associate Vice Chancellor for Enrollment Management