Identity

In an increasingly competitive higher education landscape, PNW will continue to build its vibrant and cohesive identity as the public metropolitan university of choice for our diverse range of stakeholders.

Goal 1: PNW will be recognized as the premier metropolitan university in the region, whose value is acknowledged by students,faculty, staff, and the community

• Strategy: Identify and manage sufficient resources to promote the University’s identity and distinctiveness (brand).
• Strategy: PNW will increase its ranking among peer institutions and in national ranking surveys.
• Strategy: Infuse PNW’s economic impact into branding and marketing campaigns
• Strategy: The quality of the institution will continue to be enhanced by attracting and hiring nationally recognized faculty.
• Strategy: The institution will support expanded sponsored research opportunities.

Goal 2: Create a university-wide culture of diversity, equity, and inclusion.

• Strategy: Increase the impact of the Chancellor’s Creating a Culture of Inclusion Team.
• Strategy: Revise diversity, equity, and inclusion training / professional development resources for all faculty and staff.
• Strategy: Provide additional support and infrastructure for university-sanctioned student clubs/organizations that have multicultural identities. Provide appropriate funding levels to create collaborative spaces for student engagement and connections.