Google Non-Profit Marketing Program
Supercharge your non-profit organization’s impact!
This unique opportunity, offered by the Purdue Northwest Leadership Institute, empowers organizations of all sizes—from solo initiatives to large nonprofits—to amplify their mission, engage their communities and achieve meaningful results by effectively leveraging the Google Ad Grants program.
By enrolling in the Leadership Institute’s certificate course, you’ll gain the tools, guidance and strategies needed to:
- Apply for Google’s Ad Grant program with the possibility of securing monthly advertising dollars for Google Ads.
- Master proven best practices to achieve your digital marketing goals, such as increasing web traffic, attracting donations, promoting events and gaining volunteer support.
- Launch and optimize Google ad campaigns with step-by-step guidance, ensuring your ads reach the right audience effectively.
- Receive personalized feedback to help sustain and grow your ad strategy over the long term.
Don’t miss this chance to supercharge your nonprofit’s impact with expert-led instruction and actionable insights into Google Ads. Join us and learn to harness the power of advertising to propel your mission forward!
About the Leadership Institute
The Purdue University Northwest Leadership Institute is the hub of leadership development in Northwest Indiana. We present dynamic, research-based leadership development programs for business and youth leaders within the university and across our regional community.
This program is designed for all roles within your organization, from presidents and communication directors to administrative staff and beyond. Whether you are a leader shaping strategy or a team member executing campaigns, this certificate course offers valuable insights and practical guidance to drive your nonprofit’s growth and sustainability through online ads.
Our goal is to equip every participant with the cutting-edge skills needed to help your organization thrive well into the future.
If you have any questions, the Leadership Institute can be reached at leadershipinstitute@pnw.edu or (219) 989-2802.
Google Non-Profit Marketing Program Details
Location
White Lodging School for Hospitality and Tourism Management
2300 173rd Street, Hammond, IN 46323
Dates
- May 16 through August 22, 2025
- 8 sessions, once every 2 weeks
Format
In-person
Investment
$2,550
Explore the Curriculum
Our 2025 Google Non-Profit Marketing Program offers a comprehensive learning experience with seven in-person instructional sessions, online certification modules to build essential Google Ads skills, personalized one-on-one coaching and a certificate upon completion.
Join us to gain hands-on expertise in maximizing Google’s advertising tools for nonprofits.
Foundations of Google Ad Grants
In this foundational unit, participants will explore the essentials of Google Ad Grant, gaining the knowledge needed to apply for and leverage it. Sessions will introduce key digital marketing concepts and provide an introduction to Google certificates, setting the stage for effective campaign management.
Session 1: Introduction to Google Ad Grants & Completion of Grant Application
- Learn the fundamentals of Google for Nonprofits and submit the grant application with the instructor’s guidance.
Session 2: The Digital Marketing Trifecta & Google Certifications
- Discover the three pillars of digital marketing and begin Google Certifications, laying a solid foundation for effective ad management.
Building & Managing Effective Ad Campaigns
This unit covers the core skills for launching, managing and troubleshooting Google Ad campaigns. Starting with an analysis of your organization’s digital goals, you will progress to campaign setup and optimization techniques that contribute to your organization’s mission and vision.
Session 3: Analyzing Your Digital Landscape & Setting Campaign Goals
- Assess your organization’s current digital presence and establish meaningful goals for your Google Ad campaigns.
Session 4: Launching Your Ad Campaigns
- Dive into the setup process, learning about targeting, budgeting and crafting effective ad messages to reach your audience.
Session 5: Troubleshooting for Campaign Success
- Develop the skills to identify and resolve common campaign issues, improving campaign effectiveness and performance.
Coaching, Optimization, & Strategic Growth
In this final unit, participants receive one-on-one coaching to fine-tune their campaigns and evaluate performance metrics. The unit concludes with strategies for ongoing optimization and a celebration of campaign success, empowering organizations with the skills to sustain and grow their digital impact.
Session 6: Results Analysis & Campaign Optimization
- Learn how to interpret campaign metrics and make data-driven adjustments to enhance ad performance.
Session 7: Hands-On Consultations with Your Coaches
- Engage in one-on-one coaching sessions to receive tailored feedback, refine your campaign strategy and address specific challenges.
Session 8: Future Success & Campaign Awards
- Celebrate accomplishments and gain insights into sustainable digital marketing practices to secure long-term success.
Instructor
Assistant Professor, Marketing
Amita Bhadauria worked in the Google AdWords division, now known as Google Ads, where she was responsible for ensuring policy compliance through quality checks, managing client accounts and optimizing ad performance for businesses in the U.S. Her role involved assisting clients with Search Engine Optimization (SEO), Website Optimization and developing strategies to maximize their Marketing Return on Investment (ROI) from Google Ads.
Program Schedule
| SESSION | DESCRIPTION | DATE |
|---|---|---|
| Session 1 | Introduction to Google Ad Grants & Completion of Grant Application | Friday, May 16, 2025 |
| Session 2 | The Digital Marketing Trifecta & Google Certifications | Friday, May 30, 2025 |
| Session 3 | Analyzing Your Digital Landscape & Setting Campaign Goals | Friday, June 13, 2025 |
| Session 4 | Launching Your Ad Campaigns | Friday, June 27, 2025 |
| Session 5 | Troubleshooting for Campaign Success | Friday, July 11, 2025 |
| Session 6 | Results Analysis & Campaign Optimization | Friday, July 25, 2025 |
| Session 7 | Hands-On Consultations with Your Coaches | Friday, August 8, 2025 |
| Session 8 | Future Success & Campaign Awards | Friday, August 22, 2025 |
Programs for You
At the Purdue University Northwest Leadership Institute, we prepare great leaders of all ages to excel in an increasingly competitive global environment.