Outcome Reporting

Student Outcome Reporting data is used to measure the number of students who enroll in the College of Business, what degree, their retention rate and graduation rates.

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Assurance of Learning

Goals and Mapping

Undergraduate Program Learning Goals

Ethics & Corporate Social Responsibility
Global Mindset
Written & Oral Communication
Business Knowledge, Critical Thinking & Problem Solving

Undergraduate Program Learning Objectives

Our graduates will understand ethical dilemmas and corporate social responsibility faced in business.
1. Our students will identify and analyze ethical issues, identify stakeholders involved and identify the effect on each stakeholder.
2. Our students will identify corporate social responsibility opportunities/actions, identify stakeholders, and identify the effects on stakeholders.
Our graduates will have a global mindset.
1. Our students will identify or describe the global issues (i.e. Political, Economic, Social, Technological, Eco-environmental, Legal) faced by organizations.
2. Our students will analyze and explain the impact of global issues faced by organizations.
3. Our students will apply their analysis to the organization situation and make insightful recommendations.
Our graduates will have effective communication skills.
1. Our students will prepare written documents appropriate for the situation and audience.
2. Our students will deliver oral presentations appropriately for the situation and audience.
Our graduates will use business knowledge and critical-thinking skills to solve-problems.
1. Our students will have essential business knowledge.
2. Our students will prepare an analysis of business problems, identifying the problem or issue and its effect on business and/or stakeholders.
3. Our students will propose a justified solution to a business problem or issues, indicating the effect of the solution on the organization and if applicable to its stakeholder.

Undergraduate Program Learning Target

Direct Measures: 70% of all students will score a 3 (satisfactory) or higher
Indirect Measures: 85% of those responding will respond Effective or Very Effective

Undergraduate Program Mapping

Core & Foundation Courses		PLO 1.1	PLO 1.2	PLO 2.1	PLO 2.2	PLO 2.3	PLO 3.1	PLO 3.2	PLO 4.1	PLO 4.2	PLO 4.3
BUSM 10000	Freshman Year Seminar in Business						E	E	E
BUSM 10100	Instruction to Business		A	A			A	A	E
ISM 10200	Computer Utilization for Management	E	E				A		E	A
BUSM 20000	Second Year Seminar in Business			E	E	E	E	E	E
ACC 20000	Introduction to Accounting	E							E	A
BIA 22500	Fundamental Managerial Statistics								E	A
ACC 20100	Management Accounting								E	A	E
BIA 21100	Principles of Information Systems	A		A					E	A
MKG 22400	Principles of Marketing			A	A		A	A	E		E
BUSM 30000	Third Year Seminar in Business	E					E	E	E
BUSM 35400	Legal Foundations in Business	A	E	E				A	E	E
OBHR 33000	Introduction to Organizational Behavior	A	A	E					E	A	A
FIN 31000	Financial Management	E							E	A	A
BUSM 30800	International Business			A	A	A	E		E		A
BIA 36000	Production/Operations Management						A		E	A	A
BUSM 45000	Strategic Management				A	A		A	E		A
BUSM 40000	Fourth Year Seminar in Business	E	E	E	E	E	E	E	E	E	E

A: Course Assessed; E: Course Exposure

MAcc Program Learning Goals

Ethics & Code of Conduct
Global Mindset
Written & Oral Communication
Critical Thinking & Problem Solving

MAcc Program Learning Objectives

Our graduates will have the ability to assess ethical dilemmas faced in accounting situations.
1. Our students will be able to identify problems/opportunities and analyze, propose and defend actions to address problems/opportunities in ethical accounting situations.
2. Our students will be able to identify and describe professional codes of conduct.
Our graduates will have a global mindset amongst accounting situations.
1. Our students will identify or describe the global issues faced by organizations.
2. Our students will analyze and explain the impact of global issues faced by organizations.
3. Our students will apply their analysis to the organization situation and make insightful recommendations.
Our graduates will possess effective communication skills.
1. Our students will be able to conceptualize a complex issue into a coherent written statement.
2. Our students will use appropriate technology to successfully complete business-related oral communications.
Our graduates will develop critical thinking skills and leverage technology use in analyzing and solving accounting issues.
1. Our students will prepare an analysis of an accounting issue; identify the problem/issue and its effect on business and/or stakeholders while proposing a justified solution, indicating the effect of the solution on the organization and if applicable to its stakeholder.
2. Our students will research and gather data from a wide variety of sources to solve problems and support decision making.

MAcc Program Learning Target

Direct Measures: 80% of all students will score a 3 (satisfactory) or higher
Indirect Measures: 85% of those responding will respond Effective or Very Effective (Exit Survey)

MAcc Program Mapping

Required Courses		1.1	1.2	2.1	2.2	2.3	3.1	3.2	4.1	4.2
MGMT 50100	Advanced Taxation	E	A				E	E	E	A
MGMT 50300	Advanced Accounting			EPA	EPA	EPA	A		E	E
MGMT 50500	Management Accounting II	E	E	A	A	A	A	E	A	E
MGMT 50600	Auditing	A	A	E	E	E	E	E	A	E
MGMT 51500	Fraud Investigation	EPA	EPA	A	A	A	E	E	A	A
MGMT 50220	Accounting Communications & Research	A	E	E	E	E	EPA	EPA	EPA	EPA
MGMT 55600	Advanced Financial Reporting	E	E	E	E	E	A	A	A	A

A: Course Assessed; E: Course Exposure; EPA: End of the Program Assessment

MBA Program Learning Goals

Corporate Social Responsibility
Global Mindset
Written & Oral Communication
Critical Thinking & Problem Solving
Teamwork

MBA Program Learning Objectives

1. Our graduates will understand corporate social responsibility within business.
  1. Our students will recognize CSR opportunities and/or actions.
  2. Our students will analyze CSR opportunities and/or actions and the impact on stakeholders.
2. Our graduates will evaluate business problems in a global context and explain the impact on business decisions.
  1. Our students will identify or describe the global issues faced by organizations.
  2. Our students will analyze and explain the impact of global issues faced by organizations.
  3. Our students will apply their analysis to the organization situation and make insightful recommendations.
3. Our graduates will effectively communicate both individually and in team environments.
  1. Our students will be able to conceptualize a complex issue into a coherent written statement.
  2. Our students will use appropriate technology to successfully complete business-related oral communications.
4. Our graduates will develop critical thinking skills and leverage technology use in analyzing and solving business issues.
  1. Our students will prepare an analysis of business problems, identifying the problem/issue and its effect on business and/or stakeholders.
  2. Our students will propose a justified solution to a business problem or issues, indicating the effect of the solution on the organization and if applicable to its stakeholders.
5. Our graduates will be able to work in teams by completing a group project.
  1. Our students will have opportunities to work collaboratively.
  2. Our students will contribute effectively to teams.
  3. Our student teams will successfully solve a business problem.

MBA Program Learning Target

Direct Measures: 80% of all students will score a 3 (satisfactory) or higher
Indirect Measures: 85% of those responding will respond Effective or Very Effective

MBA Program Mapping

Required Courses	1.1	1.2	2.1	2.2	2.3	3.1	3.2	4.1	4.2	5.1	5.2	5.3
Accounting for Managers	E	E	E	E	E			E	E	E	A	A
Advanced Financial Management			A	A	A				A	E	E	E
Legal & Social Foundations of Management	A	A				A	A		E	E	E	E
Business Analytics								A		E	E	E
Management Information Systems						E	E			E	A	A
Leadership	A	A	E	E	E					E	A	A
Introduction to Operations Management								A	A	E	E	E
Marketing Management						A	A	A	A	E	E	E
Strategic Management			A	A	A	EPA	EPA	A	A	EPA	EPA	EPA
International Business Practicum *	EPA	EPA	EPA	EPA	EPA	E	E	EPA	EPA	E	E	E

A: Course Assessed; E: Course Exposure; EPA: End of the Program Assessment
* EMBA Course Only

Placement Data

	2018-19	2019-20	2020-21
Undergraduate	96%	80%	82%
Graduate	95%	76%	94%

Student Achievement

A MBA 2022 graduate won the Outstanding Student Award.
Agency 429 students and Professor Hanson took 1st Place at the AAF District 6 National Student Advertising Competition in May 2022.
A Marketing major placed in the top 2% worldwide in the RNMKRS Virtual Sales Role-Play Competition.
A fall 2022 Bachelor of Science in Accounting, Human Resource Management minor graduate was the recipient of the Chancellor Medallion.
Two faculty members worked with a marketing student to develop a new mobile app Flee to compete in the Student Startup Madness. The student finished in the top 32 in the nation. While another student finished in the top 64 in the nation with their computer software idea.
BUSM 45000 – Team C students tied for first with best worldwide overall score in the Business Strategy Game. They beat out over 2,900 other worldwide teams.
COB alumna was recognized as the Young Lawyer of the Year – Beyond Practice by The American Lawyer.