PNW Day of Giving Social Media Toolkit
Find our toolkit of resources to support Purdue University Northwest’s fundraising efforts as we Power Onward for Purdue Northwest Day of Giving 2026!
What is #PNWDayofGiving?
Purdue Northwest Day of Giving is the largest day-long online fundraising event for the university. During this event, for 24 hours, students, alumni, faculty, staff and friends come together to create opportunities for PNW students.
In 2026, we celebrate 10 years of Purdue University Northwest, a milestone that invites reflection, gratitude and renewed energy for what lies ahead. At the heart of PNW is a simple but powerful purpose: Changing Students’ Lives Starts With Us. For a decade, our community has come together to create opportunities that help students lead, serve and make a meaningful impact in Northwest Indiana and beyond.
Join us on Wednesday, April 29, as we celebrate a decade of PNW accomplishments—and to support PNW’s ongoing work to transform students’ lives.
Together, we can continue building on 10 years of student success and invest in the next decade of opportunity.
That’s Powering Onward.
What is your role for #PNWDayofGiving?
We invite our alumni and friends to help celebrate the 10th anniversary of PNW Day of Giving by sharing Day of Giving content on your social media feeds! Your voice helps spread the word and strengthens our PNW community.
Thank you for supporting PNW and helping make this milestone celebration a success!
PNW faculty and staff who are admins to a PNW social media account are invited to join the PNW Day of Giving Teams Channel. To join the channel please reach out to Kayla Ooms (khoffert@pnw.edu) or Yvonne Lopez at (yylopez@pnw.edu).
Social Media Tools
To view photos that can be used for #PNWDayofGiving social media posts, please visit our online photo galleries.
To download photos, you must first create an account with Photoshelter using your personal or PNW email.
- #PNWDayofGiving
- #DecadeofPNW
Challenges
We are encouraging our faculty, staff, students, and supporters to participate in the Day of Giving challenges to help units earn additional funds.
PNW Day of Giving Challenge Schedule
| Time (CT) | Challenge | Bonus Awarded to Unit |
|---|---|---|
| 10 to 11 a.m. | Most creative PNW Day of Giving photo or video | $500 |
| 1 to 2 p.m. | Power Hour: Random faculty and staff donor | $500 |
| 4 to 5 p.m. | Celebrating a decade of PNW | $500 |
| 7 to 8 p.m. | Power Hour: Random alumni donor | $500 |
PNW Day of Giving Social Media Challenge Descriptions
Participate in this challenge by posting a creative and unique photo or video about PNW Day of Giving on Facebook. The most creative photo or video will win a bonus of $500. Tag Purdue Northwest and include #PNWDayofGiving along with your program handle.
Participate in this hour by donating to your favorite PNW unit! One lucky faculty or staff member will be randomly selected, and $500 in bonus funds will be awarded to the unit where they made their gift.
Participate in this challenge by posting a photo, or 10 second video on Instagram that celebrates the spirit of PNW’s 10-year anniversary by sharing one thing PNW gave you that changed your life. The most creative anniversary post will win a bonus of $500. Tag Purdue Northwest and include #PNWDayofGiving along with your program handle.
Participate in this hour by donating to your favorite PNW unit! One PNW Alumni will be randomly selected, and $500 in bonus funds will be awarded to the unit where they made their gift.
Important to Include
- Use the primary #PNWDayofGiving hashtag and #DecadeofPNW theme hashtag in every social post you make.
- Tag @PurdueNorthwest in your #PNWDayofGiving posts on all social media platforms.
Participating social media accounts must follow the rules below to be considered to win bonus funds.
All social media posts must include the following items in their post
- #PNWDayofGiving #DecadeofPNW
- Official program handle
- Tag the official social media account for Purdue Northwest (@PurdueNorthwest)
Official PNW Accounts
Official PNW – affiliated social media accounts must be registered with the PNW Marketing & Communications Department.
To register your account or check your account status, please email Kayla Ooms at khoffert@pnw.edu.
Personal Accounts
Personal social media accounts for alumni, donors, friends, parents, faculty, staff, retirees and businesses can participate in these challenges but must also follow the rules and guidelines below.
- Social media account must be public
- Social media account must follow the official Purdue Northwest social media account
Winners
Social Challenges
Winners for the PNW Day of Giving Social challenges will be announced on PNW Day of Giving via the official Purdue Northwest social media account. The Development team will help transfer bonus funds.
Chancellor’s Internal Competitions
Winners for the PNW Day of Giving Chancellor’s Internal Competitions will be contacted by the Development team. Join the PNW Day of Giving Teams Channel to learn more about Chancellor’s Internal Competitions.
Athletics Teams Internal Competitions
Winners for the PNW Day of Giving Athletics Teams Internal Competitions will be contacted by the Athletics team. Athletics oversees transferring funds to the winning teams.
Registered Student Organization Competitions
Winners for the PNW Day of Giving Registered Student Organization Competitions will be contacted by the Office of Student Life. The Development team will work with Student Life and the RSO business manager to help transfer the bonus funds.